If you own a retail space, you understand how important it is to create the right storefront for your customers. When a potential customer walks through the doors, they need to see and experience two things:
As a business or franchise owner, providing customers with a comfortable sales environment and insight into your brand is essential to the sales process. These two factors are relevant to any industry, whether you’re in the window and door industry, automotive industry, healthcare industry, or own a brick and mortar retail space.
One of the best ways to create a unified brand and inviting environment? By including the right retail and store fixtures throughout your space. Besides your employees, your retail and store fixtures tell a story and are a great way to communicate the company brand. Plus, retail and store fixtures make a retail space more inviting and enjoyable for customers.
If you’d like to find the right retail and store fixtures for your business, we’d like to assist. Today we’re highlighting the best retail fixtures, store fixtures, and how compatible they are within each space.
A retail fixture is designed to promote a product or service while enhancing the customer experience. For instance, a sales desk fixture offers customers the ability to communicate with employees and pay for a service. Meanwhile, a food service counter or beverage station can make customers more comfortable during their shopping experience. While these displays have opposite functions, they have the same goal in mind - to enhance the customer shopping experience. Retail fixtures have several other jobs, such as:
Retail fixtures do more than promote products. They also make a space more creative, inviting, and improve customer experiences.
Now that we’ve discussed the purpose of retail and store fixtures, let’s take a closer look at different retail fixtures. At DAC, no two fixtures are the same because every industry is unique. To cater to our customers’ needs, we manufacture a wide range of retail fixtures, so your retail space tells the story you always wanted. Some of our favorite retail fixtures include:
Service and sales counters are a great point of contact for customers. They can provide information, elevate company branding, and provide a place for customers and sales representatives to connect - some service stations are even perfect for storage! We manufacture a vast range of retail fixtures at DAC, like storage counters, transaction counters, sales desks, and service stations. These display fixtures captive customer attention, promote brand awareness, help the sales process, and are customizable to suit your business’s needs.
Kiosks are ideal for a variety of retail spaces and franchises. They can be highly informational or provide entertainment, depending on the needs of your customer base. Kiosks are designed to integrate technology seamlessly into the retail experience so that customers can access information without salesperson assistance.
If you need to display technology in your showroom, a media wall is ideal for product display. At DAC, the power supply is included in all our media wall displays and is 100% configurable depending on your space’s size.
If you’re in the appliance industry, appliance display fixtures are great for displaying dishwashers, cooktops, stoves, refrigerators, and kitchen vignettes. We can configure each display to suit the dimensions of your products and retail space.
Nothing tells a brand’s story quite like graphics and signage. In addition to your retail and display fixture, DAC can customize your display to include personal branding, logos, and other display information to suit your needs.
It’s easy to display technology in style with computer islands. Computer islands are ideal for displaying laptops, tablets, mobile devices, and other technology.
Sometimes the best retail and store fixtures are 100% suited to your needs. Depending on your space, we can modify any fixture to be what you envision. The DAC Approach is designed to identify our customer’s display needs, create a prototype that satisfies those needs, and develop a final product that showcases your products for years to come.
No two retail spaces are the same, so an essential part of the display process is finding the right design. To effectively use a retail fixture, it’s vital to review the following:
At DAC, we believe every retail and store fixture matters. No matter the size of an order, we craft every fixture with care because your business is important to us. If you want to learn more about what retail fixtures are best for your space, request a quote to learn more information.